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Sunday, 16 December 2012

Down below my standards

Disclaimer 18 Dec. 2012:
Thank you for all the collectors who showed their interest at yesterday's post.

"Anonymous" though, didn't appreciate it.
Maybe my mistake was not to have started with the conclusion.
That person thought i was trying to prove a point, offend someone and be slanderous, none of which was my intent at all.

My 3 points were:
_ Don't overrate an internet research... it is unreliable (nothing new i hope).
_ Don't overrate a business's claim. If it comes from a business, it serves one purpose: the one of the business (pure logic).
_ The claims made by those "reproduction" businesses are irrelevant when you research vintage coffee makers (For example: One business claims the "genericity" of the word "Atomic". Well, a trademark is never "generic" from the start. Hence, this claim is completely useless to understand the history of these machines).

Not groundbreaking. Nothing new basically.

The post is completely free of interpretation.
It consists of neutral observations.

All entries are linked to the original page  which is in public domain.

Here is the original post of the 17th Dec 2012.

If i may have forgotten a date, please feel free to write me with the actual internet link.

I can't be responsible for any interpretation you make of the sequence of dates.

Yours Always,


I am ashamed about today's post.
It is below my standards... so below, it's down under.

In the last 3 days, I researched - like so many anonyme experts - on the Internet.

Today's very sloppy-researched post was foisted on me by Mr. Anonymous (here), who regularly invites himself on my blog. A few hours after i wrote about modern reproductions, Mr. Anonymous advised me to look at "the facts".

A few facts about vintage coffee makers before i start:
  • The Milanese business Brevetti Robbiati closed in 1983. (here)
  • Alfredo - Giordano Robbiati's son - took over his father's business. His business S.T.E.M.A.C. closed its doors in 1989. (here)
  • Giordano Robbiati patented a coffee machine on the 14th and 18th of September 1946 (here & here) and on the 6th of June 1950 (here).
  • Desider Stern protected the name "Atomic" for coffee makers internationally the 20th of October 1951. (here)
  • Patents and Trademarks are 2 different legal protections.
This is what i could find on the Internet.

2 business strategies regarding the current reproductions of Giordano Robbiati's coffee machine:
 Irene Notaras (Bon Trading Co.) uses the term "Atomic" as a trademark. (here & here)
_ Jack Grieve (Ikon Exports) uses the term "Atomic" as a  generic name for a "type" of stove top coffee machine:

  • On both Flickr and CoffeeSnobs, the user Sorrentinacoffee uses the trademarked term "Atomic" as a descriptive word: the Gaetano Delle Vedove's "Electa" (here), Josef Tarditi's "Nec Tar" (here),  the Hogar (here), the "Rapida express" (here) are types of "Atomic" coffee machines, even  Giordano Robbiati's "Martian" (here).
  • On both Flickr and Coffeesnobs, the user Sorrentinacoffee explains why the term "Atomic" is generic. A long argumentative text to accompany the collection of the business "Ikon Exports" (here). Same on Coffeesnobs, Page 6 (here) Post 283 onwards.
  • On SorrentinaCoffee's website (here),  again, the term "Atomic" is used to describe stove top coffee makers. It is used as an adjective to these nouns: "variants" "models" "version" "design" "type".
How these 2 business strategies entangled is in the following sequence of events to be seen:

On the 07th of June 1985, Irene Notaras (Bon Trading Co.) registers the trademark "Atomic" AU428036 in the Category 21 (stove top coffee maker) in Australia. (here).

On the 20th of April 1999 - Irene Notaras (Bon Trading Co.) trademarks the word "Atomic" (AU791650/ AU1281511) in the Category 21 (stove top coffee maker) in Australia (here & here or here)
On the 27 of August 2007, Jack Grieve (Ikon Exports) applies for the trademark "La Sorrentina" ( AU1195382) in the Category 21 (stove top coffee maker) in Australia. (here)

On the 11th of February 2008,  Irene Notaras (Bon Trading Co.) trademarks the word "Robbiati" (AU1224257) in the Category 21 (stove top coffee maker) in Australia

On the 13 of February 2008, Jack Grieve (Ikon Exports) applies for the trademark "La Sorrentina Atomic Coffee Machine"( AU1222669).
(The current status is "REFUSED" (here) or DEAD (here).)

On the 28th of April 2008, the user SorrentinaCoffee joins Coffeesnobs.com.au. (here)

On the 9th of September 2008, Irene Notaras (Bon Trading Co.) filed an opposition to Jack Grieve (Ikon Export)'s application. (here)

On the 25th of November 2008, the user SorrentinaCoffee's first picture of its Flickr album "Atomic coffee maker history" (here).

On the 12th of March 2009, Irene Notaras (Bon Trading Co.) renewed the trademark "Atomic" in the category 21. (here)

On the 15th of March 2009, the user SorrentinaCoffee sponsors the website Coffeesnobs.com.au.  (here)

On the 3rd of May 2009,  the user SorrentinaCoffee's first picture of its Flickr album "Atomic coffee maker machine compendium" (here).
On the 10th of December 2009, the user SorrentinaCoffee started the thread "Atomic Collectors Thread" (here) on Coffeesnobs.com.au (a Website sponsored by Sorrentinacoffee).

On the 11th of December 2009, Irene Notaras (Bon Trading Co.) protects the typeset (AU3870319) of the trademark "Atomic". (here)

On the 1st of January 2010, the user SorrentinaCoffee's first picture on its Flickr album "Atomic coffee machine collection" (here

On the 26th of January 2010, avatar "The genericist" writes the Wikipedia page "The Atomic Coffee Machine" (here). To illustrate the page, "The genericist" uploads 2 pictures, both sources their author: the website of the business "Sorrentinacoffee". (here) There again, the term "Atomic" is used as a descriptive term.

On the 30th of March 2010, the user SorrentinaCoffee started the thread "Atomic restorers thread" (here) on Coffeesnobs.com.au  (a Website sponsored by Sorrentinacoffee).

On the 2nd of June 2010, both Irene Notaras and Jack Grieve were heard by a delegate of the Registrar of Trade Marks. (here)

On the 25th of July 2010, The delegate of the Registrar of Trade Marks took a decision based on 2 main arguments. (here)

On the 16th of December 2010, Irene Notaras (Bon Trading Co.) applies for the protection of the 3-D representation (AU1396532) of a coffee machine. (here and here) . Today's Status is "UNDER EXAMINATION".


Mr. Anonymous, between you and me, whatever "Bon Trading Co" or "Ikon Exports" are selling nowadays doesn't interest me the slightest.

Equally, i am not interested to know who is right, who is wrong.

To top this amount of disinterest, I still don't know why i should care about modern business plans - one trademarking the word "Atomic", another promoting the genericity of the word "Atomic".

Because this has nothing to do with the vintage coffee machines i cherish:
I am not interested in reproductions.

That's me.

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