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Friday, 20 July 2012

A. & M.G. Sassoon

When British designers revisit an Italian coffee machine...

License to manufacture was bought by Aubrey and Marion Gay Sassoon - after importing a few years Brevetti Robbiati coffee machines (here or here) - from Giordano Robbiati, the designer of this stovetop coffee machine (1946).


You'll find the 3 leaflets here, the box here and the Uk patent here and other machines of my collection here.

More about the couple Sassoon here.

(Press on Newer post (bottom left) to scroll up my discoveries about the Sassoons)
Adverts in Magazines here, Article in Newspaper here.


For me, they managed to sublimate the invention... giving it even softer, more organic, more streamlined lines than the inventor himself:

_ the jug lid looks like liquid,
_ the octagonal bakelite knob with rounded fluid shape (Why the 20 ridges of the Robbiati knobs?),
_ the Jug handle so round!!! (The huge screw distracts but brings a "industrial design" detail)
_ the portafilter handle minimalistic and functional (not very ergonomic but hey! it's working!).

And this not-to-be-ignored PRIDE!!!!


Absolutely Striking!!!

and the CHERRY to top it all!
(or Mirabelle Plum for the yellow version
and Plum for the Blue one)


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