Leaflets

Leaflet / Manual / Booklet / Bedienungsanleitung / Manuel d'utilisation :

Wednesday, 11 January 2012

Tutto sommato...

330 shops, 4500 employees, parking place for 10 000 cars...

My personal nightmare: One of the largest shopping city in Europa is situated a few kilometers away from Vienna.

You run from one box (i wouldn't call that a shop) to another... the food looks artificial, the plastic objects look freshly offloaded from a 3 month cargo trip, the light is artificial, the people all look the same... yes, even the crowd there looks artificial...

Sure you find everything... but nothing human...

... i have reached my personal limit... which means it is time to visit the Family Kremser again.

Hans Kremser and Desider Stern have something in common, both bought the license to commercialize the Acculux lamps in Austria. Although "concurrents" at the time, Mm. Kremser still speaks very highly about Mr. Stern.

Mr. & Mm. Kremser still run their shop in the Schultergasse in Vienna. A few steps in this paved street and you realize you are entering another world...

... a not so far gone world where the shop owner recognized you after your second visit... and asked you news about the persons you know (in my case, the Stern family)...



an irresistible need to go in... like a black hole sucking me inside... it is time to push the door...


and the world (my world?) is still fine: Mm. Kremser is here, welcoming you with a smile...


... while Mr. Kremser works on some ordering...


You feel straight away at ease, as if they did invite you to their home... Mm. Kremser listens carefully to the problem i have with a 1940s french bakelite lamp ... turns on her heals and in a twist, as per magic, picks the right box with exactly the replacement part i need.


And in a wink... as an autumn leaf falling silently on the cold and wet floor... it is time to take leave of this magical place... i raise my eyes a last time... pay my due... try to round the bill up to not have small change... but Mm. Kremser insists... no tip here. Incorrigibly correct.




This is it for me.
Tutto sommato.
The quintessence.

I recently saw - on a well known internet auction site - shiny modern replica of Mr. Robbiati's coffee machine fetching 3 times as much as a vintage model from the Brevetti Robbiati business... I will never understand it... my world is disappearing slowly.

No comments: