This got me smile when not guffaw:
Dior al arrabiata made by Atomic in Milan or by Sears Roebuck & Co in Chicago?
(from an auction catalogue)
I like the name "improvement"... because BreveTTI RobbiaTI rimes... so why not make GiordanO rime with RobbiatO?
Brave TTI... well at least they got the name right.
Exactly the company i have been looking for... surely a company out of shape.
And last but not least... Luiciano who owns the patint rights (Patint means Brevetti).
... Maybe we have to deal with a Opera fan who meant Pavarotti (Luciano)...