Mr. Stern saw a serious opportunity in Australia to build his business up.
But why on earth did he come up with Australia?
Well, Mr. Stern's ex-wife Marta emigrated to Australia.
You can see that in Czekoslovakia (a country using a slavic language) , the man's name gets womanized: Sternová.
Here a picture of Mr. Stern in 1938:
For some reasons... this business development never happened.